New Teacher Diaries contributor Nick James writes about how his wish for a school-branded necktie led to a “School Culture Initiative,” which established new school colors, a mascot, and a logo. School t-shirts were distributed to students and faculty, and the initiative culminated in a pep rally that was “the first time in our school’s history that the entire school was in one place.”
After teaching for a couple of years, and especially since my high school glory days, my perspective on many things in education have changed substantially. Two years into my current position it struck me that the symbols, mascots, colors and various other school spirit pieces are incredibly important for many students and teachers to feel as though they are part of something larger — a community. Hopefully our rebranding is just the beginning of a major shift in the way our students view their school and school community. Hopefully the momentum that’s been started carries us into the next major stage in our school’s history.